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SHOPPER INSIGHTS BRIEF / CUSTOMER CHANNEL PREFERENCES
Understanding Where Customers Shop and Why
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Read the results and analysis from our latest survey.
In March 2024, we surveyed 1,000 individuals to explore the motivations behind where they shop, whether online or in person.
It’s no surprise that bigger retailers dominate the landscape, but we uncover some windows of opportunities for our readers, who are hoping to navigate the big players.
- 46% of respondents shop at Amazon for free shipping.
- 45% choose a brick-and-mortar store to ensure they get the right-sized product.
- 59% cited price as a major factor when choosing between digital shopping and physical retail.