The State of Customer Loyalty

Your roadmap to earning repeat business.

The report uncovers some surprising feedback from various age groups, indicating that retailers may need to rethink their loyalty strategies. 

  • Nearly 70% of U.S. consumers say it takes 4+ purchases to consider themselves truly loyal to a brand.
  • 31% of U.S. shoppers are more likely to switch brands now than before the pandemic.
  • 81% say they’re more likely to buy from a brand with a loyalty program.
The State of Customer Loyalty