The report uncovers some surprising feedback from various age groups, indicating that retailers may need to rethink their loyalty strategies. 

• Nearly 70% of U.S. consumers say it takes 4+ purchases to consider themselves truly loyal to a brand.
• 31% of U.S. shoppers are more likely to switch brands now than before the pandemic.
• 81% say they’re more likely to buy from a brand with a loyalty program.